Digital Planet: Why Companies are Shifting to the Industry-Specific Cloud

The cloud has given security and accessibility to businesses around the world, safely storing information in an off-site server that can be accessed from any device. Companies in all industries use general cloud services like Salesforce and Workday, and while these products are great, a set of SaaS products for specific industries is emerging.

As the technology evolves in your industry–whether it’s content marketing technology or a financial services cloud–professionals can choose from a wider range of solutions tailor-made for their businesses’ specific industry needs. Entrepreneurs are now able to set up a cloud environment that caters to the work they do each day, empowering them to grow with the tools they need. For example, after identifying this need, my team at Influence & Co. actually created proprietary software to streamline our content creation and enhance our process with clients.

Here are six major areas affected by the introduction of industry-specific cloud services:

  1. Life Sciences

Cloud services like Veeva allow life sciences organizations, including pharmaceutical and biotech companies, to manage content and customer relationships while delivering high-quality results. Many of Veeva’s current clients used more generic cloud services before making the switch to an industry-specific solution, and its built-in tools–like contact management, CRM, and data analytics–have helped science professionals continue to grow their businesses.

  1. Legal

The process of discovery–the request and exchange by each party of information relevant to a legal case–is incredibly common if and when companies become involved in litigation. Logikcull provides a powerful, user-friendly service for securely storing, exchanging, searching, and downloading discovery data. In a world where nearly all information is stored electronically, cloud-based technology is a must for legal practitioners.

  1. Government

Government agencies have been gradually moving to cloud services, but budgetary restrictions and existing setups have slowed the process. State and local governments remain in the experimental phase of cloud computing, with most government bodies realizing that the technology is quickly becoming more desirable and easy to access. While Accenture is powering federal cloud services alongside mandates that are pushing government entities to save money and improve efficiency, Microsoft and Citrix are working to win individual state agencies.

  1. Healthcare

Medical practitioners and facilities are under increasing pressure to implement state-of-the-art technology throughout their businesses to increase security and efficiency. To achieve this without spending a fortune, many are realizing the benefits of industry-specific clouds for keeping patient data safe and avoiding hefty fines. Oracle Healthcare is one of several healthcare-specific cloud services catering directly to the unique needs of organizations dealing with these regulations. In addition to meeting these requirements, solutions like these also help businesses better attract and retain new customers.

  1. Financial Services

Oracle is also meeting the needs of the financial services industry with its financial services cloud. Banks, financial planners, lenders, and credit card companies are required to meet strict regulations, and Oracle provides specialized solutions for a business to meet the regulations directly applicable to its operations. Data centers are even maintained to meet these requirements, from the personnel managing the servers to the physical location of the building where the servers are stored.

  1. Insurance

It’s become increasingly common for insurance agencies to communicate directly with customers through apps instead of phone calls, and health insurance companies have a need to stay connected with medical practitioners and patients, too. Insurance-specific cloud services like Applied Systems provide a secure location for storing customer information and conducting transactions, as well as offer the scalability insurance companies need. These services are designed to protect insurers against the liability they face when handling large amounts of sensitive customer data.

By choosing an industry-specific cloud, businesses can ensure their data is hosted by professionals who are trained in meeting that industry’s unique technology needs. This ensures access to the tools businesses need to be as effective and productive as possible; combined with the reduced liability that comes with business-specific security, an organization can benefit drastically from choosing a cloud service geared toward its own industry operations.

By John Hall

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